Hotel Marketing Communication in Challenging Times

IMHI invites Industry Professionals to seminar on ?Hotel Marketing Communication in Challenging Times? ? 11 January 2001, Cergy-Pontoise - Paris, France.

Press Release

IMHI invites Industry Professionals to seminar on “Hotel Marketing Communication in Challenging Times” – 11 January 2001, Cergy-Pontoise - Paris, France.

Cergy-Pontoise, France – 19 December 2001 - IMHI (Cornell University – ESSEC), Europe’s leading MBA specialised in international hospitality management, is inviting industry professionals to participate in a workshop on “Hotel Marketing Communication in Challenging Times”. Free of charge, this workshop is designed to provide practical advice to professionals on developing marketing communication campaigns that have a real impact in times of crisis.

Richard Edelstein, Director IMHI said “Our industry partners continually stress the need for their executives to have the opportunity to participate in ongoing educational opportunities. Particularly in this period of economic down-turn, we believe our institution has an important role to play in responding to these needs. Such workshops underpin our Executive Education programmes”.

Challenging delegates on marketing communication in times of crisis and co-sponsoring the event will be two industry experts - Alex Gibson, Senior Lecturer in Marketing, Faculty of Tourism and Food, Dublin Institute of Technology, and John S. Fareed, ISHC, Principal with Hospitality Marketing Consultants, Inc. Virginia, US.

Programme highlights include:
Marketing communication in the hospitality sector – media planning, placement and analysis; designing award winning creative campaigns; what does one-to-one communication mean for marketing communication’s future role? Case studies demonstrating the importance of strategic thinking in marketing communication.

The workshop will be convened on on Friday afternoon, 11 January at IMHI/ESSEC’s campus in Cergy- Pontoise, just outside Paris. Industry professionals can register by contacting Nicola Pogson, Director of Corporate Relations, IMHI – tel: 33 1 (0) 34 43 31 73, fax: 33 (1) 34 43 17 01, email: pogson@essec.fr.

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